Two of the world's largest e-commerce companies, alibaba and amazon, have vowed to be the world's largest retailer, not the biggest. Alibaba founder jack ma, founder and amazon bezos at the start of the year almost at the same time put forward the concept of "new retail", Mr Ma even loudly call: "no electricity, the future is a new retail", lead to wide spread of the media, people thought that electricity giant to clamping electric business resources, ready to shop around and take business brick-and-mortar retailers.
In march of this year China printing e-commerce, alibaba representatives made a speech at the annual meeting, and makes printing peers think taobao has begun to permeate the printing, some people thought that Mr Ma's new retail is further customized products. If taobao will affect printing output into the printing industry, it is bound to increase the network printing output, but today the entire network printing production value is less than 2 billion yuan, still accounts for less than the total print production two over ten thousand, even if the output value increased several times the impact on the overall printing is quite limited. How could new retail be so paediatric if it was treated as a future development strategy by alibaba and amazon?
Let's take a look at the data. The global retail market in 2016 was about $22 trillion. According to projections from the Internet data center, even by 2020 e-commerce production will not exceed 15%, and the annual growth rate will be reduced and the ceiling will be capped.
According to 2016 data, the e-commerce industry also won't get 10% of the global retail pie. On the other side, physical stores, which account for 90% of output, have had a rough time, with hundreds of brick-and-mortar retail outlets closing. Macy's, the world's biggest department store, closed 68 stores last year. A large supermarket chain, known in China, has created the "zero shut shop" myth for 19 years in a row, but it closed its first store in weifang in 2016. Then, at the beginning of the year, marks and spencer announced a full exit from China, and walmart followed with a big start to close stores.
In view of the large retail outlets close news, media headlines are "hit" rise of electricity, entity shop, such as simple inference, but in fact electricity only affects less than 10% of the retail value. A lot of people didn't notice that it was also the raffles department store in the retail store. The department store was rolling in and the long queues at the Shanghai xizang road needed to be kept in order. In April, fushi added three stores in Shanghai, hangzhou and shenzhen. This is the difference between retail and new retail, the former exits, the latter a code. New retail raffles and use big data to find web celebrity brand, and through different formats such as office, hotel, business member system, the use of these data, the precision marketing, they have the means to draw the right customers in and consumption, the retail with external can't see the "new" key factors.
Many people think that offline portal USES the online O2O model to bring the traditional industry into e-commerce. In fact, it is simple to place orders and deliver goods to the door. The gap between them is not small. Like network delivery service to help the size is a very successful restaurant meals, influence, many new restaurant seats are less and less, lining up at the gate of the take-out delivery man long, this is also the new retail value.
Taiwan taichung green park road business circle have home Life 8 men's shoes store, consumers choose one shoes from a wide variety of shelf, try very satisfied, money to pay for, the clerk said: "we don't delivery site, you place the order now, 2 ~ 3 days we will door-to-door delivery. You can also buy some more, for your distribution." Although the guest left with empty hands, he bought several more articles.
Although Life 8 was online store, online store without decoration, but online advertising costs rise year by year, or even a year rose 30%, clinch a deal the conversion rate is only 1/5 of the stores, you know 90% of the retail is actually happen in the offline store, Life began to cut into the entity stores. Use the data analysis capability of e-commerce to direct the operation of stores.
There is no inventory in Life 8 stores, not only on the plateau, but also in manpower. With no retail shopping bag way, using ways to detect and record the customer's buying habits, not only know the customer how to find the products you like in the shop, find the efficient way that shelf displays, also how much each store near the customer's propensity to buy, equivalent to have the position of gold, gold commodity of the sensor.
Enter, pin, store is the pain point of brick-and-mortar stores, Life 8 zero inventory and traditional physical store competition, played the effect of four or two jins. Life became Taiwan's fast fashion brand new 8, other brands a shoe design can only introduce several common color, Life 8 bold attempt can be all kinds of new color, reusing data analysis what new color can be accepted by the market, show at zero inventory at this time.
2016 Life 8 has been 6 stores, not only in the second half of the revenue doubled, full-year revenue more than 5000 yuan, for the new retail (retail) command data exploration of a classic example is established.
So what's the relationship between new retail and fast printing? Life 8 is not an IT enterprise. They use the data collected in their business process to analyze the data, let the data direct the retail, and find the winning equation. Do not forget quick printing shop is a printing business retail stores, offline portal was electricity have conquered, stores have gold position, the key knowledge of gold products, "old driver" intuitive judgment, new retail from data analysis to the market changes in real-time.
Was an adjunct to the quick printing shop and quick printing shop, there is the last one kilometer for printing services, who will collect data, analyze data, who could find themselves or converted into gold store, know in advance what the last gold goods within 1 km.
The fast print shop is in a joint, afraid you become lone ranger, unable to provide the data, also can not share data. When it comes to the new retail era of fast printing, the lone ranger with no data will never be able to sing again.