¡¡¡¡Ford T car at the beginning of the invention, may be called "the new coach, new methods of doing business beyond the familiar areas of expertise, but also do not have the appropriate words to express, so called" new "retail" new manufacturing ".
¡¡¡¡Let's first look at the new retail history:
¡¡¡¡In 1933, Wang Yongqing opened a rice shop with 200 dollars borrowed by his father.
¡¡¡¡At that time, processing technology is rough, rice is always mixed with rice bran, sand grains and small stones, each rice shop selling rice are the same, customers accustomed to. Wang Yongqing will first remove impurities in the rice before delivery, customers do not wash rice, you can cook directly under the pot.
¡¡¡¡Wang Yongqing is not only the rice home is good, he will pour out the old meters, migang brush clean, then pour into the new meters, finally put the old meters on the top. In this way, customers have not only been stuck in good service, but will also help Wang Yongqing introduce new customers.
¡¡¡¡Every time Wang Yongqing delivers, he details the number of people in each customer's home, the speed at which the rice is consumed, the date when the owner is paid, and so on. Therefore, he can estimate the rice before running out, send the rice to the door and wait for the guest to receive the salary, then come to collect the payment.
¡¡¡¡This is the 1930 "new retail", Wang Yongqing elementary school just graduated a year ago, I know "data" to command the sale of rice business, and later became Taiwan's God of operation, not by accident.
¡¡¡¡In 2017, retail retailing with big data was "new retail", and the whole supply chain was linked together from manufacturing to retail, and that was "new manufacturing".
¡¡¡¡How do you make retail data in tandem?
¡¡¡¡Originally, only three flavors of "cola fruit" packaging, Lianhua food this year increased to 11 kinds of flavors, if in accordance with a large number of production and resale of traditional methods, inventory risk and cost must increase. But today, the manufacturing plant can work with retailers to collect sales figures and sales results. Lianhua has been able to calculate the production and distribution of channels for different flavors in 4 days.
¡¡¡¡Cola fruit 11 products on the shelf, squeezed out of the eye to attract customers site, customer selectivity increased, the risk of inventory only four days gap, the traditional retail business is changing.
¡¡¡¡Cola, the 46 year old brand has really changed, so that sales forecasts, targeted marketing, the entire company, employees, minds and production lines have all been changed. Lianhua said: "in order to survive, we have to brave to change.".
¡¡¡¡The ultimate goal of the new retail / new manufacturing is the "zero inventory" of the factory and the "zero stock" in the store".
¡¡¡¡No matter that an industry or commodity, regardless of manufacturer or store, if your competitors appear gold store zero inventory and gold factory, you must immediately find opponents mad, do you think there can be no profit on the price they sell awfully.
¡¡¡¡Big data command, manufacturing and retail, will affect the printing industry?
¡¡¡¡Taobao is pushing the "I want to customize" platform and is planning to work with manufacturers and retail outlets in all industries. If the first printing and cooperation from the personalized printing, personalized printing channels today mostly in Taobao and quick printing shop, only a small part of the overall value of the printing, even if I want to change the personalized customization platform successfully printed products, most of the printing industry is not feel any pressure.
¡¡¡¡Will the future affect other print categories?
¡¡¡¡No need to worry, I want to carefully understand the customization platform promotion mode, knew they needed an independent software vendors (ISV), as a retail store or factory open information context. The purpose of manufacturing retail connections is to let the information flow in the supply chain. If there is no information channel, the data can not be transmitted in real time, and what new retail new manufacturing will not happen.
¡¡¡¡It seems that I have to customize the platform to influence the printing business
¡¡¡¡What should I do today if I worry about the wolf?
¡¡¡¡There is no better way, only the first to open up the automation of the two arteries and veins, so that information can command the printing business, command, management, command production.
¡¡¡¡Always can not let the store call or send mail to the factory, I just sold here 1 packs of a commodity, 1 packs of B, 1 packs of C...?
¡¡¡¡Ready, the wolf is coming, or the first to cooperate with the wolf, or combine comrades against wolves.