¡¡¡¡The number of printing business more and more domestic counterparts, printing business affected by the electricity supplier proportion does not seem obvious, but there are rumors on the market recently, the rise of "Kaiyuan century" the impact of Taobao orders and printing pictures of the shop, the reason behind it is worth our consideration.
¡¡¡¡We may be able to infer the reasons behind this phenomenon:
¡¡¡¡1., the general electricity supplier visibility is insufficient
¡¡¡¡Before the Kaiyuan century at the beginning of the printing business electricity supplier, is a large photo service enterprise, that accumulated more than 5 million clients, once the printing business platform, as long as the notice of the original customers, there are 5 million potential customers can find Kaiyuan century on the network.
¡¡¡¡Other printing business had no such customer resources, there is no Everfount marketing budget, know the final customer of the printing business is too limited, most can only use Taobao drainage, it is difficult to create effective network order.
¡¡¡¡2. printing orders on the Internet are concentrated in Taobao
¡¡¡¡General printing enterprises do not think printing electricity supplier will affect their business, but Taobao printing shop felt the impact of the century kaiyuan. This shows that the order will be placed on the Internet to buy printed materials, ethnic groups concentrated in Taobao's umbrella under the ocean, the network is still vast orders, more than Taobao printed orders fragmented too, I'm afraid it is not good amoy.
¡¡¡¡Digital quick printing shop service print orders last mile, is the printing industry structure is most close to the customer link, the Internet seems to have no influence to this link, but many chain stores have already begun to print their own Internet planning blueprint, some have step-by-step transformation of their management system or business model, prepare for the upcoming the arrival of the Internet era.
¡¡¡¡Everyone knows that change is inevitable. How does the problem change?
¡¡¡¡Each enterprise has different resources, different market competition environment, it is difficult to find a set of universal good way. A reasonable change in the trend, it is necessary to take into account the changes in the environment, industry trends have been counterparts in response to changes in the environment, naturally formed. We all know that the trend is not rebellious business principles, so we have to manage the environment is how to change.
¡¡¡¡The biggest change is that the Internet has changed the speed of information transmission, the exchange of information is the basis for business infrastructure, and various services or cooperation will change as a result of this change. Quick printing shop direct customer service guarantee unchanged, the other part is should rethink how to respond to this change?
¡¡¡¡Previously, a quick printing shop "front shop model of customer service, the most convenient business is to use the production of printing machine shop, the nearest to the customer's office. Today, change has come, printing machine is not in the shop is no problem, the document passed to the remote printing machine to produce, and then find a courier to send finished goods to customers, not necessarily worse than sending their own delivery.
¡¡¡¡With such obvious changes, new ideas are emerging.
¡¡¡¡First, the installation of a high-efficiency printing equipment corresponding to multiple stores, the central workshop model is thus produced, and does not require every store is equipped with efficient printing presses.
¡¡¡¡Second, there are so many vendors on the web, whether personalized print or album, or WeChat, books, photos, books and other online orders can be sent to the designated locations. Our products are limited to one or more suppliers of printed products to provide diversified products for the same customers.
¡¡¡¡Third, with the central workshop to serve their own stores, should also be able to serve colleagues and even competitors' stores. Then, a printing chain store in the central workshop also will become a commodity supply platform, supply to customers.
¡¡¡¡According to the above ideas to develop, we should be able to describe the printing industry in the future of the two directions, is the "store asset light" and "centralized production".
¡¡¡¡Many operators already have express this idea, the first step is to buy a flagship store in the efficiency of the printing machine, rectify a few months down, is not to see the benefits of the central workshop. The shop will issue one or two pages of live work orders, and inform the colleagues of the central workshop to explain the requirements of the order and, of course, no benefit.
¡¡¡¡No system, no benefits, not the system of production management tools, is to manage the resource of ERP, but for the good business planning process, system integration automation equipment and software, make orders and documents into the print shop, smoothly production, storage and shipment. Good systems worry less, and computers and printers rotate around.
¡¡¡¡Unfortunately, the general shop, what live, and receive the master of what will live, so the "automated process" of the meaning of the teacher Fu is not obvious, but the teacher has become a resistance to the new system obstacles. What are live cannot repeat benefits even if there is a link, the robot can not live what are connected, what can live, is to change the enterprise business system, must first planning which valve shop can handle their own, what kind of orders to the central workshop, the fixed standard, the management system of the standard an integrated automation. Let the original order received on the hands of the master, because automation simplifies his workload, so willing to regulate the good work to the central workshop to automate production. This is the key to the success of the import into the program, to the transformation of a printing enterprise, to face the future industrial competition.