¡¡¡¡A month ago, "2017 Internet innovation and the fifth session China printing e-commerce conference held in Beijing, unlike in previous years, this year will be in addition to attract many of the printing industry colleagues to participate, but also invited to several Taobao," the bartender scene revolution "Wu Sheng advocates to join, for a time, into a new thinking, new vitality from the outside view discourse for the printing industry, but also aroused many wave.
¡¡¡¡As a traditional printing practitioners for many years, want to keep up with the idea of the Internet tide has never retreated for many years. From passion to throw a big arm, and then to the wall, during the bear the various risks and pressure, pay for tuition, from hope to despair again from despair to despair, and saw the sparks of fire in despair......
¡¡¡¡All along, the annual "China Printing e-commerce annual meeting" is the printing of the world, does not seem to be optimistic about the layman, the annual meeting in 2017, the Department of print media invited a lot of laymen". These printed layman is a lot of the Internet industry heavyweights, and the arrival of these chiefs, to the original almost at the edge of the suffocation printing electricity supplier, brought an entertainment carnival......
¡¡¡¡Have to admit that the Internet and electricity supplier industry heavyweights, indeed showed non general eloquence and strong theoretical level, a successful business model will eventually be summed up to the theoretical level, such as "Scene revolution" theory and so on. But sometimes experts see layman road to watch "seems to be an immutable and frozen truth, I don't understand, when people put" future WIFI printing "the chicken slogan, is not really to understand what is the printing business? Do they know that the concept of printing and printing is different? Do they know what is printed matter and what is it?!
¡¡¡¡I think every one of the people who work under the table will not believe that the printed matter or the printed matter will be eliminated in the future! What is the processing method of printed matter? What is the sales method of printed matter? To tell the truth, at present should be urgent to do is give us printing industry an effective method like ice boat, rather than a chicken soup style deduction.
¡¡¡¡This session of the annual meeting of the printing business, I touched the biggest table not from the speech of the guests, but from the audience seat Taobao several low-key bartender, they are several seemingly simple questions, suddenly let me have great inspiration: Taobao is not to teach us what to do business but, to learn from our industry professionals!
¡¡¡¡What is the future business model of printing?
¡¡¡¡As early as a few years will have the business of printing products is for printing and processing products, for a time became the primary task of the pioneer of electronic business platform, the customer requirements into standard and pattern of the previous years will become an important issue. This year's annual meeting of the electricity supplier, we see a phenomenon: more and more platforms began to line the most product form of packaging products. Visible, the electricity supplier in order to succeed in printing, printing products can be processed in the future, can be standardized, the template will be an important direction of development.
¡¡¡¡So, in the context of the trillion market, suitable for the product of the printing process, in addition to part of the packaging, business cards, leaflets and without the appearance of the quality of the printed matter, how much market space? I believe this will cause more and more attention to the industry.
¡¡¡¡So remove these can be commercialized printing processing products, the rest of the printing market can also be processed? These printing products, the future can really be the current Taobao, Jingdong's electricity supplier model inclusive?
¡¡¡¡Today we see that Taobao is building a new platform for the rest of the print business model - Personalized Customization platform!
¡¡¡¡The process of printing processing business is not a product of personalized customization process?! Print here, whether printed books, business groups or personal consumption, consumption of printed matter, itself is a kind of customized product, a few years down the development of the electricity supplier printing process, we have gone in the industry for many years, are hard to do one thing: one is to establish a print processing of Taobao or Tmall website!
¡¡¡¡However, as we know, and the general department stores, Taobao, Jingdong store sales of products is different, but the product itself of printing exhibition, the price of the public, the introduction and so on, also need a new communication channel! A user and printing processing manufacturers close together, smooth communication channel, it is the printing process can become an important part of the product an end, the demand is precisely all of today's business platform is missing, or even want to throw away, because more and more platforms are doing one thing is to simplify the process, improve the platform transaction efficiency, the ultimate goal is to be the waiter, we look at the robot waiter clear Jingdong.
¡¡¡¡How to make a major change in the current printing business model, to give it a more simple, more convenient and more effective communication, which is the way to print the electricity supplier to go. Taobao and the waiter's arrival, let us see, a real printing process printing interests and processors change the user's needs