¡¡¡¡In 2017, the China printed electronic commerce annual meeting changed into "Internet Innovation Festival", and there was more than one theme: to return to the essence of business. I love this theme as a printing electricity suppliers practitioners, we started thinking about the nature and value of depth business two years ago, in 2016 we also call the return value of the call: no supply chain, no landing service ability, independent business there is no way out. This caused no small controversy at that time, but today, although many people do not want to admit, this has almost become a fact, look back on the independent electricity supplier, online traffic is minimal. I think the real problem is that when we talk about electricity suppliers, we talk about too many superficial things, but we don't touch the essence.
¡¡¡¡Before e-commerce, we talked about marketing, will mention the channel, which is one of the most important things in marketing. Then, the dealer agent system development, most fire enterprise is FMCG companies "model tested advertising + channel", but the actual consumer is almost in a era of asymmetric information. The emergence of the Internet has broken the asymmetry of information, the information flow has been put on the Internet, followed by order flow, and then spawned e-commerce. When we say to the middle of the electronic commerce, its development is very rapid, but it is still in the concept of surface coat, we really want to talk about the second half of the sentence is: compared with the traditional e-commerce business greatly improves the efficiency and user experience.
¡¡¡¡On the efficiency and user experience, four words before the Alibaba CEO Wei Zhe concluded the "more and faster, better, more accurate," which constitutes the user experience, and the efficiency of the competition is whether you do double promotion in the one on. Efficiency, compared to the physical channels, e-commerce eliminates the rent, labor, dealers and a series of split fees, so once e-commerce prices are much lower than the traditional entity channels. In terms of access to the user, the early e-commerce broke the geographical boundaries, compared to the physical channel source of traffic flow to get wider, lower cost, and the user pays time cost is lower than the physical channel. Even if the efficiency of the entity channels more efficient, after the rapid development of logistics, but also gradually lost its advantage. It is the multiplication of user experience that makes China's e-commerce develop at a high speed.
¡¡¡¡Under this framework, we can understand why to talk about business, to talk about the price of high frequency low frequency, to talk about traffic, because the logic behind it is whether you are more efficient to enhance the user experience, so many people think that the user experience is good service "is a very one-sided misunderstanding.
¡¡¡¡One word that often comes together with electricity suppliers is "scale effect", when the scale is expanding, and the benefits brought by the marginal cost decrease. For example, after the increase in scale, procurement costs significantly decline, logistics costs dropped significantly, and so on. But the scale effect is a trap that is easy to fall into: the scale itself is not the absolute size, but the scale of the business model.
¡¡¡¡Here, do you understand the difficulties faced by the independent electricity supplier now? More, but faster than supply chain stores, no less, no more, prices are more than direct manufacturers and Taobao. Of course, this also explains the century Kaiyuan this to Taobao, Jingdong based electricity supplier's rise. Compared to independent electricity providers, enjoy Taobao flow bonus electricity supplier in the efficiency of the guest has a great advantage.
¡¡¡¡Printing is a very regional business, almost classified as a typical city scale effect. Therefore, many of the electricity supplier's amount, spin off to each supply chain in the city, perhaps not as good as a big agent, then talk about how to get lower prices and faster delivery speed?
¡¡¡¡Independent electricity providers difficult, but the printing industry's electricity supplier is very bright and valuable, the above also analyzes the benefits of e-commerce. For example, a version of the factories gathered by the electricity supplier service greatly reduced the cost of long tail traffic.
¡¡¡¡Any one industry, the essence of progress is efficiency and value, this is a picture now operating system "factory intelligent information and printing and graphic print chain" intelligent and ecological system "Jie" in mind, the electricity supplier of the module is one important part of.
¡¡¡¡Maybe all the people are exploring, looking for a change in the non-stop traces, but as long as the indomitable, blazing explorer, it will have a better day.
¡¡¡¡The future must be better.