Will be held on March 23 to 24 of the 2017 annual meeting of the fifth printing e-commerce, the activities of the organizers will invite alibaba taobao and Tmall, head of the printing and packaging business to attend, and delivered an important speech.
This should be founded printing electric business conference, the first time we invite alibaba participation, head of the printing and packaging business.
Alibaba, printing and packaging are important force to be reckoned with
Speaking of electricity, now the main network marketing platform outside notting have two kinds, one is a printing enterprise self-built electric business platform, the other is including taobao, Tmall, jingdong, etc, the third party platform.
In taobao and Tmall as long as the keyword search "business card", can show the hundreds of thousands of search results.
Although many printing electrical manufacturers have their own independent of the platform, but they will open a shop in taobao and Tmall. Even for printing a lot of electricity, from taobao and Tmall flow occupied most of the entire flow. Therefore, alibaba is the printing electricity absolutely can not ignore the power of the system.
In fact, a lot of printing the success of the electric business platform, is closely connected with alibaba. Such as sun screen during the double last year 11, 65 million output package material; Carton of advertising, but also rely on taobao and Tmall platform output; Kaiyuan four straight and century "Tmall double personality customization category 11 national champion" throne... Behind it cannot leave the alibaba huge drainage power.
Compared to many independent printing electric business platform, in alibaba's taobao and Tmall platform, there are a lot of hidden sales champion. They rely on the platform of traffic was a great success, but the march of making a fortune, little-known. Numerous on alibaba platform to do a very successful business also opened its own independent electric business platform, but the main flow is still in their own taobao and Tmall flagship store.
In short, if printing business to be successful in life, alibaba is a absolutely is not open around the platform.
Alibaba how think at present, the development of printing electricity?
Since alibaba is printing and packaging people don't ignore the important electricity power, then how alibaba at present, the development of the electromagnetic momentum?
Recently, a message to cause the attention of many people in the industry, the news with the power of social networks to spread rapidly, whose main content is: x x electric business platform obtained from ma D round of financing of $1.5 billion.
This kind of information, small make up one eye can see its authenticity, but many industry not bian true and false, even rumours and interpretation of the message in the fire. Although small make up know this is typical of the Internet, but its "success" is the key to alibaba and Mr. Ma's huge appeal, as well as printing and packaging of the employees for Mr Ma and alibaba perceptions of their industry to focus on.
Once a lot of people said that alibaba and Mr. Ma in the electromagnetic dealer market, the war is over. Moreover, alibaba and Ma Yunyou enough reason to enter the market.
Yes, but statistically speaking, this is a have trillions of output value in the market, but the level of the Internet is so low, everywhere is a chance. This for ma started with electricity, allure should not low ah.
But Mr Ali and Mr. Ma, have yet to enter the market signs of reason is likely to be "look not to understand", "too much trouble". Development of electricity in the domestic printing days also not short, but still there is no monopoly giants. This may be related to printing relies heavily on line production and channel, and has a large degree of freedom and flexibility has a lot to do.
However, the Internet giants for printing, for many traditional printing enterprise, should be a good news, printing is also a not easy to be a complete reversal of the Internet industry - at least not easily be reversed in a short time, you can find a way out slowly.
Jack ma and ali's "five new"
However, Mr Ma and alibaba never gave up to traditional industries, such as printing the subversive ideas.
In 2016 near the end of a meeting, Mr. Ma put forward "five new" thinking, namely "new retail, manufacturing, finance, new technology, new resources".
According to the "new retail", Mr Ma said that since 2017, alibaba will no longer mention of e-commerce, pure electric era will soon end, must build new retail, online and offline combined with logistics, the logistics company from "faster than those who do" to "eliminate inventory, let business inventories to zero".
For the "new manufacturing", to some extent, can be called "new smart". For the "new manufacturing", Mr Ma's explanation is that because of the changes in the retail sector, the future of manufacturing will thoroughly to C2B from B2C, namely on-demand customization, pay attention to the wisdom, the personalization, customization. It seems that the "new manufacturing" are not limited to intelligent product manufacturing, but also manufacturing a combination of both the Internet and ali gene and data resources, and from the sales of industrial chain link forward to production, procurement, supply chain, etc.
Ma also said that as the new data resources, computing as a new technology, will trigger a new retail, manufacturing and financial reform.
Don't know what men of printing and packaging to see doorway: no, at least a few keywords: we watching a familiar C2B, on-demand customization, wisdom, personalization and customization.
And is this printing's greatest strengths?
Printing and packaging industry is not easy to be upset by the Internet, a large part because of printing standardization can be difficult to achieve. This is because for consumers, the content of each print is unique, is completely in the sense of pure personalization and customization. After consumers personalized needs to submit, production has only just begun. This and we buy on the net has been forming the standard products are essentially different.
That is to say, really special printing industry in accordance with ma put forward "five new" thinking. Further for printing the Internet found a certain theoretical basis.
At present, the printing mode of electricity a variety, both B2B and B2C, B2B2C, O2O, is now more popular B2B2B again, it is difficult to explain the essence of the printing industry. C2B this idea, at least I feel more grounded. In theory, all of the demand side, big, small small C, B, C, B of its buyers are essentially printing service, known as the consumption side, use C to describe more accurately, the B side, actually means the printing production.
In fact, there are a lot of printing electricity is according to this thinking. Alibaba 8 senior executives after examining the century kaiyuan, once issued such a sigh: "shock, century kaiyuan is ali the C2B model benchmark companies have been looking for!"
Electricity and printing for the attention of the data and computing power and financial, not fit the new financial resources, new technology, new concepts such as?
"New printing and printing the electricity business in the future
Mr Ma said, pure electric commercial age has in the past, the future ten years, twenty years no such thing as a e-commerce, only new retail it, that is to say, online and logistics must combine together, can the real new retail.
If jack ma is not to mention the concept of "electricity", is printing electricity this term, also the end?
In printing electricity at the beginning of the business conference, electricity, this concept is very necessary. Because of the word to cater to the industry for the development of the electricity.
Printing enterprise Internet enlightenment on electricity, but has been beset by electricity this concept.
Printing companies have been anxious in the impact of the electricity, but after years of development, we turned around and found that, of the Internet is the printing enterprise problems to be solved.
And impact of traditional business is not electronic commerce, electronic commerce just understanding of the Internet technology, thought, to create a business model in the future of the business.
Annual meeting of the 4 th printing electricity, from the initial introduction of the concept of printing electricity, the electricity business development as a printing all of the Internet, talk about electricity to electricity, to find the value of traditional printing enterprises, out of the tangle of electrical business concept to print to the Internet, we struggled forward in practice, understanding of printing of the Internet is in constant to deepen.
If before printing electric business concept to solve the problem of discovery and integration printing orders through the network, and the printing of the Internet, is through the Internet, thinking and method of technological innovation, developing printing enterprise potential, improve the efficiency of the printing enterprise process.
In this sense, the Internet age, the traditional printing enterprise opportunity has just arrived!
Use ma "five new" thinking, we also use a new word, is "new" printing.
"New printing" is to be able to put Mr Ma and alibaba "five new" thinking and traditional printing production printing in the combination of the Internet, a new concept.
"New printing", and more focus on the printing production enterprises using the Internet to thinking and tools, realize the integration of online. In this sense, printing electric business platform is just help traditional manufacturing enterprises to achieve a tool of the concept of "new printing".
Don't miss the industry feast
Finally, we went back to the electromagnetic dealer at the annual meeting.
With 4 years of exploration, the printed annual electricity upgraded to "printing section" Internet innovation, and the theme of "back to nature" business, focus more on the power of the traditional printing enterprises, and invite alibaba taobao Tmall, head of the printing and packaging business, is in fact in order to make enterprises from traditional printing electric business thinking, from the perspective of a more open to think about the future of the printing industry.