¡¡¡¡If you want to up from an overall evaluation, network printing is now perhaps can only be considered a "1.0" version of the early, looks very beautiful, only the actual input "dance with", keenly aware of in order to hide the bug brought embarrassment and difficulties, it may is a trap may have defects that may exist loopholes, contained in the word bug to make sense of it all almost all in this early version of "search to figure. Only a cavity blood never solve any problem, all sorts of grandiose self promote cannot dilute practitioners quiet room introspection of melancholy. As China the first a group involved in the printing of the Internet, we are most fortunate perhaps is precisely to small trial and error "price in return for anterior bright. [for more exciting content in the printing business channel]
¡¡¡¡From the commercial perspective, the Internet economy has shown the fragmentation, intermediate and sharing of the situation, has in some industries and individual fields to complete reshuffle. The popularity of the Internet means the end consumers and the producers and business links become the norm, which is why the Internet will become a commercial new thinking, new models, rather than like the telephone, the invention of the mobile phone only is designated as the root cause of a new application tools. "To the middle" has already succeeded in many fields, and in the field of printing, although the banner of "electronic commerce" has been held for years, however for the customer group still remains mostly in printing middlemen or procurement unit group is we usually say b customer category, from the perspective of speaking, the moment of network printing, cannot be called the electricity supplier in the true sense.
¡¡¡¡There is no doubt that although China in the early development of the printing business has been able to see, the mode of operation of contention of a hundred schools of thought All flowers bloom together. exploration, however, generally speaking, B2B is still the mainstream of the current network China printing field, it can be regarded as the results of stage, covers most self-help quotes, online communication, online design, online booking, online payment, order management, membership management, production management, logistics management and other ERP printing links, is a product of the combination of Internet and traditional printing enterprises, as a service in the printing upstream enterprises, such as advertising agencies, graphic printing plate business or shop, owned large and medium-sized purchasing power the group of units, network printing solutions.
¡¡¡¡Such as cut from the business printing "sun screen printing" "cloud printing" and we "print world" to carry out the current is platform operators, have relatively stable B end customer resources (including printing middlemen and group purchasing unit), also on the supply chain also have phase when the ability to control.
¡¡¡¡Such as cut from the design resource field "a picture" and "eight quit printing", they have background of Internet operation, with rich resources of designers, by helping customers solve design problems to the printing business drainage.
¡¡¡¡Such as through the packaging field cut "torn" "E box seal", the founder of the former in the Internet industry after years of cross-border venture, also have the spirit of the product development geeks, packaging carton achieve the ultimate experience, in a short period of time will have the good customer account monument. The latter will cost control to the extreme, quickly reached the market, grab market share.
¡¡¡¡However, from the current overall view, the Chinese printing business to get involved in the terminal is obviously very inadequate. If there is no real end consumers belonging to the general public, that is, the activation of C customers, then, the current boiling point on the B2B, it should be regarded as the core of the network printing bug.
¡¡¡¡The Internet creates individualized era is not mature, the masses of cultural symbols of their own needs. In fact, almost all involved in network printing, especially network printing business practitioners, are already aware, from individual consumers and small batch customized printing market (B2C) is a yet to be excavated treasures. This is a huge gold immeasurable, the education market with channel structures will be the trigger point around the past.
¡¡¡¡Unfortunately, the printing business seems to have been marginalized in the field of the Internet, whether it is capital or talent, this is the lack of sufficient attention. Supplier in the field of printing, the financing rate is small, the amount of financing is difficult to match other popular industry; and the existing Internet practitioners, perhaps much people and from the concept is difficult to realize, the ancient art of printing is the Internet. Enjoyment is a common phenomenon in the printing business in the field, a test of the printed under the Internet environment to explore new business models of creativity and persistence.
¡¡¡¡However, from the client B extension to C customers directly opened barriers between manufacturers and end consumers, let every family, every a person, to pass through the computer, mobile phone directly to buy access to own that a print, that is to say, let the printing truly accepted by the populace. This is not just a heavy sigh predicate can be completed the. Technology, promotion, operation...... From "I can" to tell the general public "I can", and then to attract the general public to try and then heat up, every link, all need capital, technology and talent support. And our printing business in Internet circle in the current situation is, the pace of the industry to keep up with the times demand that B2B alone strong, B2C is expectations. Clearly, this is not a mature field of electricity suppliers in the field of the phenomenon, printing electricity suppliers 1 version of the urgent need to upgrade!
¡¡¡¡Of course can't wait and to the outside world, including capital, Internet talent, technology, market and other related areas, issued a "I want" prayer, as first through their own efforts to reinforce the foundation, show to the world "I can" cooperation strength. Any transaction is the internal external factors, only the continuous self cultivation, upgrading, qualified enough to attract capital and technology of the outside world corresponding attention and participation, and to join the optimization and expansion of the industry. This is a kind of sincerity, is also a kind of play.
¡¡¡¡We are very pleased to see a lot of oriented C client attempts, such as cut from the photo printing and personalized printing "Kaiyuan century", they through 15 years of operation accumulated a lot of customer base; "Netease Impressionist", "Tiger color" in the field of personalized printing has also made some achievements, the former has powerful Internet portal platform flow of resources, and the latter is the birth of professional printing, can effectively grasp the quality of printing.
¡¡¡¡We printed through the world, on the basis of successful operation of B2B platform, also blazed a trail in the B2C on the road, we establish the core design team, we develop and operate design Witkey platform, we open the tens of thousands of template design and online and offline support independent DIY design. In painstaking operation process we declined several financing and investment institutions to take the initiative to extend the olive branch, like the ancient who tasted Baicao Shennong, willing to single handedly to explore the truth, to slumber 4 years of repair for today's relatively mature, to begin formally to a responsible attitude of financing to negotiate.
¡¡¡¡Life has been the Internet for many years, the traditional industries, such as printing Internet plus has just started. Once outside the public view of printing is bound will along the path of "production and processing type marketing / service platform type, ecological chain" gradually from public reception and eventually become the Internet a normal consumption. In the terminal of individual consumers open "a single key, sitting home receiving" lazy mode, it will to low customer price, population, turn the consumer behavior presented its new vitality, and behind this, will be the printing business Zhi flag from product operation to supply chain to service throughout the many dimensions of high-energy athletic.
¡¡¡¡Destroy the bug, bid farewell to entertain, to embrace a broader mass consumer market, supplier in the field of printing, China brand will horse ranked!