All the Internet has changed the people have been accustomed to, as well as printing. Reading habits change, the content of the printing market chaos over a long period of time, in this area occupies the position of the main newspapers is cliff fall, spiralling out of control; marketing mode change and need to offline and online with stressed after to help customers succeed to obtain their own interests; internal management, rely more on in resources management plan (ERP), let the network computer, to spur the progress of enterprise management, efficiency improvement.... In a word, the traditional printing enterprises need to e-commerce, needs to adapt to the development of the times, the need to break the habit of restructuring, let glory continue to be printed.
Printing has been brutal growing business
Business is referred to as the electronic commerce, baidu explanation of "electronic commerce" the word is: "based on the information network technology as a means, to commodity exchange as the center of business activities; also can be understood as in the Internet, intranet and value-added network (Van value added network) to electronic transactions for trading activities and related service activities, is a traditional commercial activities of the various aspects of electronic, networking, informationization."
Printing industry the first involved in the business enterprise should belong to Shanghai Jielong Industry Group, with capital advantage of listed companies and dare for the courage of the people first, they took the lead in the introduction of longying network in 2005 December 29, formally put into operation, social given high expectations, and even predicted that media, its advocacy of "mouse + factories' operation mode is likely to become" mainstream in the printing industry in the future. " But unfortunately, due to start early, the high cost of software development, B2C market is still to be nurtured, in difficult crossed 5 years for another 4 months later, have announced in April 30, 2011 to stop operating, a pioneer of the martyrs, money burn millions.
Then in the printing business stage earthshaking conduction network technology Co., Ltd. founded painted book network by Beijing Jing Huayin. They "set printing product planning, creative design, research and development of new products, network multimedia production, production, processing, logistics and distribution as a whole to become" China on-demand printing digital solution provider ". But because "every year about burned more than 1000 million yuan, capital providers -- Golden Ark of Paper Logistics Co., Ltd. in 2014 to poor operating conditions, to continue to provide economic support for the site, in operation for two years, society has a small well-known announced on November 30, 2014 be closed down. In the closing time of investors Zhu Yong still said: "this business direction and business model is absolutely no problem, there is a future."
In addition to the above 2 in domestic do affect larger printing site on and outside, looking ahead, this time for a few years in the ups and downs of the printing business there? Yesterday was also the industry authority announced for the domestic business 20 strong, one year later has disappeared. Thus, the business is a funds to fight, fight creativity, spell the difference, customer resources to fight a large dock, prospects are broad but depth of waves, the slightest mistake is likely to capsize sank investment dashuipiao.
Fortunately, after the torrent Yong Jin, barbaric growth initial stage, people's understanding of business is becoming rational, the mood is stable than it was then. All objects are already aware of this society, not business, "Internet plus" or "+ Internet" is the traditional printing industry trends, to make further progress with the Internet company is the best choice, as to how to go well, more is the investor's wisdom, strength, patience......
The printing business is in the spring and Autumn Period warlords rise
Today, the printing business has not entered a stable period of development, but in the market promotion of feudal lords vying for the throne, gexianshentong. This intermediate also does have a group of business in the industry won a certain influence and visibility, such as happy printing, cloud printing, printing, Ningbo I want to printing, printing network, hurricane network... But there is no a strong point in the printing circle lord it over others. In other words, there is no printing circle of Jingdong, Alibaba.
For the website, there is a saying: the one and only dubious. The implication in a field that only a, at least two leaders of enterprises. They dominate the online market, even if another individual sites, that also however is the soy sauce, it is difficult to climate. For example, in marketing platform for small and medium-sized shippers, Ali Taobao and tmall is difficult to produce what other brands; in product marketing network has successful Jingdong and other merchandise site the day will be too difficult. For now provides travel services web site is relatively large, from carry Cheng to the way cattle, from donkey mother where to go to, but unconformity in the field from time to time happen? 2015 Ctrip at a price of $4 billion acquisition of art dragon, baidu not in last October "where to go to"?? one mountain can not be two tigers, as long as there are still matched opponents, tourism circle website boss battle will continue to development.
I think that, at present, the site of the printing circle roughly three categories:
One is the spread of the printing press as the main body of the site, for example, printing screen printing network, win;
The two is based on sales of printing equipment and supplies for the main website, for example, India Elvis Presley, HC 360 hurricane net and so on;
Three is to undertake and issue the printing business as the main body of the site, such as happy printing, cloud printing, etc..
In these three types of sites are relatively mature in the first two, the website is engaged in these business time is relatively long, from the sales of equipment and supplies in the practice is also more common. But the most needed for the entire industry is precisely the third kind of business platform, because in the context of excess capacity, only mature business platform is likely to bring more production tasks for the enterprise. Years specially printed intermediary enterprises its operation is also demonstrated, as long as have a prepress processing ability and full of overseas business sources, complete the order for intermediary companies bring in huge profits is not a problem, but the emergence of this kind of professional website, after all, is this a year or two things, scale is generally too small, is the initial stage.
The operations of the British Printing website tells us that has a large number of printing to the needs of customers in every site of the upstream, downstream there are many after they screened to undertake all kinds of printing products partners, so that the formation of the a relatively stable cooperation groups, wind, rain, Tongzhou, benefit sharing. In this group, the website plays a role of connecting link between the preceding and the following, the lack of the intermediate links will not be for the interests of the community.
Under the Federal Express Kinko print shop, is to use FedEx customer groups, originally completed printing delivery delivery of products into to undertake the printing order by their local organization of production, not only make the originally with the express industry is irrelevant to the printing of money, and help owners saved the huge transport cost. But the Kinko's to enter the Chinese market after operation is not ideal, although printing can also help investors to earn money, but its growth rate is obviously difficult to let the owners satisfaction, far from the express industry can ratio, so the operation for a period of time after the transfer, withdrawal.
Domestic printing circle in the e-commerce website also through partner, choose to join, but or provided by the site to the production enterprises, the volume of business is not enough to meet the expectations to join the party, or is a production enterprise of the final product quality can not make hair unilateral satisfaction, still go smoothly enough, and some even have terminated the cooperation between each other, which may also need in repeated trials to obtain uniformly ultimately.
For excess capacity is already China's printing, "green" and "capacity will go is 2016 as a focus of the work, if the printing site can put more overseas printing business contract to China production, which for the plight of the printing industry will be the greatest support. We are optimistic about the development of this market, the electricity supplier, but also look forward to the rapid growth of this market.
Printing electricity suppliers also need to experience the period of the Warring States Period
The "Three Kingdoms" at the outset: a long, long time. The history of the Warring States, Qin eventually dominate, is from the division came to a unified process. The development of the printing site are bound by the pack and play after competing with each other for the final forming process of a limited number of strong.
One of the reasons, the influence of the site needs a huge amount of funds to support.
Mighty wave crashing on a sandy shore is an inevitable trend of market development, and the. As mentioned earlier, the competition site between life and death, website development and maintenance costs of large, investment in people of their own site burned part of the money after re evaluation of the market prospect of the site, who can persist is the key. Longying network and painted book network is not adhere to a certain stage and anaemic reluctantly quit?? current Jingdong network while still at a loss, but due to its market influence proud, investors are optimistic about the future development of the site, so still willing to site for additional investment help to its growth, which is in the negative public opinion on the edge of the printing industry must not all sites can get this treatment.
Two reasons, the market influence of the site determines the Internet traffic.
Lack of traffic on the site will be difficult to maintain survival. Web to print although at present a large number, but really can let customer memorized in the heart, once the need to be able to be with trust and reputation to go and visit is rare. Only according to the views of customers continue to improve, foster strengths and circumvent weaknesses, by a competitor out of business competition, giving consumers more convenient is likely to continue.
Three reasons, to help customers to increase the value of the site is the condition of survival.
Customers on the web site of the viscosity determines the life and death of the website, a website only make its own characteristics, for others can not substitute is the foundation of surviving. India led although printing site in the rising star, at the end of 2014 has just been published, but it in the realization of the online sales of equipment and supplies at the same time, in the country established many lines of service outlets that provide users with the most convenient and high-efficient equipment maintenance market as a selling point, area don't in other similar websites, which is worthy of recognition, but also printed on the network attract customer flow of capital.
Although printing business website is under integration. But still there are many it people into this field, pig eight quit nets is in January 2016 together Zhejiang Shengda Group and Foshan color printing through a common set up internet printing platform -- "printing journey", indicating that the market is still optimistic about the potential of this kind of website.
It is worth pointing out that, whether it is to continue to survive the site or eventually had to withdraw from the site, they have paid the efforts are worthy of respect for the printing people, because they have struggled after all.
The development of the printing industry needs the support of electricity suppliers
The emergence of the Internet, so that the history of the millennium has opened a new page, which is both a challenge, but also an opportunity. The key lies in how we grasp, how to achieve the organic integration between the two.
History has proved that people never lack of positive attitude of printing technology, whether it is associated with the use of IT technology to promote CTP, CIP3 stage, applied to the ERP period of management, and now went to the "Internet plus" or "+ Internet" stage, to combine with the latest technology to print the same not behind the industry will continue as in the past to brother.
For the printing industry for the development of Internet technology at the present time, there are a two contrasting views: one is that, the printing industry lack of IT professionals and relevant application software development outsourcing to professionals as well; a second opinion believes that today's IT sector lack of understand printing production and management of the whole process of professionals, software development outsourcing ultimately difficult to fully meet the enterprise's actual need, there is still a certain deficiencies. To this end, a number of printing enterprises on the scale or the development of software has its own special requirements of the enterprise would rather spend a high salary in the enterprise with a number of IT employees, for their own business development services. Perhaps the two have the case evidence actually say the status of the printing industry, let a person understand printing enterprises should pay more attention to the training of specialists in the field of it is very important, but after all, is not a short period of time may solve, from professional colleges teachers training and from school enrollment may be beginning to change this situation from the.
Without a doubt, the fusion of traditional printing industry and the IT industry is still in its infancy, lack of personnel understand network printing, computer talent not familiar with printing, only an organic integration of the two may make really suitable for printing industry network software, to assume the burden of network software development, improvement and use and assume the needs of daily maintenance and upgrade of the enterprise network.
Furthermore, printing enterprises existing scale, comprehensive and multifunctional software support enterprises, may be more is those small scale, but also need the price is not high, but quite practical software to support, now is not enough emphasis on the latter, more small and medium-sized printing enterprises is still awaited.
The printing enterprise is facing environment vibration and labor costs continued to rise and the government decided to lead to the printing enterprises expropriation VOCs emissions fees and other three pressure, they urgently need to through the use of IT technology to help them improve production efficiency, seek out a new way.
In short, sad day year after year, market of the printing industry challenges, Internet technology to printing enterprises is a continued development of the means of livelihood, although let the road become broad road will also need a period of time, but, after all, is people come out, walk of person many, there is a way. It can be believed that the printing site grew up sometimes. In this case, we have no reason to stay in the stage of complaining, sigh, but efforts to do our own things, for the difficulties in a new way of printing enterprises to survive.