Since the start of 2010, we have been doing business personality custom products. The basic model for the development of an online tool, the user can edit graphic information online, and then fill in the address, submit orders, complete online payment. Staff through the confirmation order, production and delivery, the production process involves mainly including printing and engraving. Products from the paper products, wood products, metal products, crystal products, later a variety of jewelry, household goods and so on, and finally become a B2C personalized gifts custom website "Sheba network."
Why the transformation of printed electricity suppliers
2013 years ago, the domestic site in the flow bonus period, access to a large number of free traffic is not a difficult task. In theory, when a large flow of anything almost can sell to go, but also do not care too much about the quality of the product and the user experience. At that time, we want to do the country's largest personalized gift customized website, to expand the office space, expand the size of the staff, the purchase of more than one device, also set up a branch in other places. However, from 2013 to start in the second half, the mobile Internet tide swept and, PC rapid decline in traffic, at the same time, the search engine also uses a series of algorithms for recovery of free flow, resulting in various promotion expenses rise, coupled with more and more of the stockpile, the company once caught in a dilemma.
Now lookback enterprise development course of the past few years, in fact, is a traditional Chinese manufacturing enterprises the development of miniature, although we always think that their in the Internet business, but the essence is to traditional enterprise, from creative design to manufacturing, to marketing, even including software development, all aspects have to do. Enterprise stock is more and more big, more and more equipment, more and more people, more and more spending...... We have to reconsider the next step in the enterprise.
In recent years, one of the most traditional companies to hear a word is the transition". What is the transformation? Nothing more than before the business can not go on, want to change a new business or a new model to do. Economic environment is complex and severe, and the pressure of the survival of small and medium enterprises is also rising. In the meantime, o2o, cloud printing, printing business vocabulary for printing people listen to feel an upsurge of emotion, seem to see a root life-saving straw, eager to transformation of the internet printing. In the enterprise management, we must first think of the transformation. As a matter of fact, we do custom personalized gifts business came in contact with the personalized photo album, desk calendar, and other products, then wondering if the enterprises "mild", to create light inventory printing business platform may is a good direction.
Confusion and thinking of transformation
After the decision to the printing business transformation, we first thought is the model. At present, the domestic printing business model is basically divided into two categories. A class is for individual customers personalized printing platform, such as the Tiger color image, century Kaiyuan, the main products are the customer photos for the production of personalized photo albums, a personalized calendar, personalized pillow, personalized mugs and other. Another kind is for the enterprise customer business printing platform, cloud printing, sun screen printing, etc., main products are business cards, brochures, promotional single, handbags and other business and office printing. These two types of business models not only for the user base is different, the production is not the same, the former use digital printing, and the latter is more emphasis on traditional printing. In addition, the size of the market and maturity are not the same, the former face of the emerging markets, market size is small and need to education and training; in the face of the market is relatively mature, the size of the market, but the competition is very fierce.
On how to choose between the two, at first we are more tangled. On the one hand, our experience of the past few years has been the B2C, but the C terminal (for individual customers) the price is relatively small is occupied artificial, quick profits relatively difficult; on the other hand, we also believe that terminal B (for business customers) is the direction, once established relationship will be relatively stable. So has been in B2C and B2B between the tangle, swing. Because the direction is not clear, leading to the team is also more confused, morale is not high, the executive power is also greatly reduced. So enterprises in the printing before the electricity suppliers must want to understand, in the end is to do B2C or B2B, and peer exchange experience, to determine the direction of the first down, and then to be targeted for market promotion. After half a year of exploration, we finally decided to completely abandon the personal market, focusing on business services.
After determining to do business services, we also refer to the team at home and abroad to develop a number of domestic and foreign printing business website offers system, business card design system, online ordering system, and even developed a ERP system. After a lot of investment, the site was finally on the line. However, after the line and the flow into the line after the discovery, customers do not want to own a single, quotation system in some of the professional terminology customers do not understand. The most effective way to communicate or QQ, so that customers like to buy clothes, such as self completion of the order seems to be a bit too idealistic. Later, we understand that the printing is different from ordinary goods, need to communicate with customers repeatedly confirmed that the nature of the service industry, customers need to have the temperature of the service.
Back to think, we just get online quotation system, online trading system etc. are unwise, because the independent development of the system needs at least millions of dollars, even if the third party development also have hundreds of thousands of, the higher the risk. It is necessary for the customer is quick printing shop or peer printing factory, the development of such a system can improve the speed of quotation, reduce artificial. If it is directly to the end customer printing enterprises, not to waste too much manpower, material resources and financial resources in the website of the quote system or online trading system.
Can do a simple corporate website first, let customers through PC or mobile terminal can access to you, through these ports to their products and show of strength, let the customer from the Internet to find you, know you, trust you, resulting in a transaction, and continued cooperation. For most businesses, the first task is to take a single, to get a single to ensure that the enterprise is alive, and for the present, we have no more orders to the extent of the need for automated processing. So printing companies for how to do the printing business to have a clear understanding of each printing enterprise gene is not the same, the development model is not the same, can not blindly follow and imitate.
Suggestions for printing enterprises
For the same struggling to explore how to transition, how to develop the printing enterprise, my advice is the first to recognize the fact, economic weakness, reduce customer demand, the decline in corporate profits, this situation will continue. We want to accept the reality.
Second, the current printing industry had to face the fact that excess capacity, not just the printing industry, the domestic environment is the case. Therefore, we must be careful investment in this environment, especially the printing equipment of heavy assets. If the order in a certain period of time to get busy, we would rather give peers to do, less access to the point of profit should be carefully the acquisition of heavy asset equipment.
Third, we want to improve the quality of their products and service awareness, through the enterprise web site or WeChat and other Internet tools to do marketing, while maintaining good old customers, in-depth mining of other needs of old customers. Cite a simple example, a customer in our business card, customer service staff added his WeChat, and later this customer through our WeChat drying out of the information and then ordered a T-shirt, cups and other products. It is a typical process of finding, knowing, trading, and continuing to trade. Therefore, in product quality, service awareness and marketing thinking to break through and upgrade is our primary task at this stage.
I believe most of the printing enterprise is dedicated, from the start bit by bit, perhaps before a little typing photocopying shop, perhaps run a single member. We had the idea is very simple, there are old, under a small, we have to. We are better than those by capital operation platform, their purpose is to be listed enterprises bigger and, and our purpose is to earn money to support their families. So we should be grateful from the bottom of my heart, good customer service, do a good job in their own radius of one kilometer range of business. At the same time to try the Internet or new media marketing, through the network to get more customers. Less investment, step by step, to find the most suitable for their own development of the internet.