In spite of the printing industry in China is faced with internal overcapacity, high labor costs, large fluctuations in the prices of raw materials, industry enterprises "big is not strong, small is fine, technology and management innovation such problems as insufficient, but China Machinery Industry Federation, honorary president, China printing and equipment industry association, honorary director of longer than Jane still for the future of China's printing industry is full of confidence.
Substantial increase in exports
China's printing industry after 30 years of rapid growth, as of the end of 2011, the printing industry output value has been developed to 867 billion 700 million yuan, compared to 4 billion 800 million yuan in 1978, a full increase of 180 times.
By the end of November 2012, printing equipment and equipment containing plate film imported a total of 2 billion 537 million 970 thousand dollars, down 5.98%. Among them, the printing equipment imports of US $, down 5.84%; printing equipment imports of US dollars, down 6.84%.
Printing equipment is the largest decline in prepress equipment, a decline of 21.51%. The biggest impact is the printing presses, which, offset by 11.31%, other conventional printing presses down 12.15%, the overall decline in printing equipment 6.84%.
In the case of a slight decline in imports of equipment, the export of printing equipment has become the biggest bright spot in 2012. 2012 1~11 month printing equipment, equipment, the cumulative exports of $, an increase of 11.33%. Among them, the export of printing equipment was US $3.31%, an increase of 15.11%.
In the printing equipment and equipment exports have increased significantly at the same time, printing services exports indeed accounted for only less than 10% of the total output value of this industry expert analysis, mainly due to the Chinese printing industry is in a transition period, market but less than need is dominant.
According to Industry Association statistics, China currently has printing service providers 10.2 million homes, over 92 billion yuan of total assets; printing equipment manufacturers have about 800, equipment with an annual value of about 400 billion yuan. Printing is only second to the United States, ranking second in the world.
Huge market potential
2012, affected by the international environment, the domestic printing industry is difficult, the printing market is very sluggish. But in Jane's view, the Chinese printing market is still potential, development prospects are still bright.
He said that in recent years, the boom in the construction of Chinese culture and the revitalization of cultural and creative industries will drive the printing industry, so that it has become a new growth point of the printing industry.
According to the information published by the General Administration of press and publication, the total output value of China's press and publication in 2011 was RMB 867 billion 700 million yuan, of which the printing industry output value of yuan, the contribution rate of more than 50%.
To the "Twelfth Five Year Plan" Dynasty that 2016 is expected to press published total output value will reach 3 trillion yuan, thus the Chinese printing market has great potential and broad prospects.
He further explained that with the rapid development of high technology, printing equipment and technology applications also in with the expansion, have begun to widely used in building materials, textile printing, ceramic tile, advertising creative, new energy, networking, semiconductor and electronics industry.
This year, China's first 3D printing studio opened in Xi'an. Digital quick printing shop has been in blossom everywhere on both sides of the Changjiang River.
Some experts predict that, in the near future, in addition to water and air, any media can be printed." It can be predicted that the concept of functional materials printing continues to mature and promote, will bring a new world and a greater development space for the old printing industry.
China printing and equipment industry association said that the next 20 years, the Chinese printing industry will maintain a higher than the national GDP growth continued to grow. Hypothesis in China's printing industry 2011~2030 years of the speed growth and GDP of China's economic growth at the same rate, the average annual growth rate of 6.5%, by 2015, China's printing industry scale will reach 110 billion yuan; in 2020 to reach 1.57 trillion yuan; 2030 29000 billion yuan.
The problem can not be ignored
Although China's printing equipment and equipment exports to achieve a leapfrog growth, but it is mainly rely on low-cost expansion and low price competition extensive growth model.
Is it seems Jane. This model for export rapid growth has played a major role, but within the industry overcapacity, the pressure of rising labor costs and raw material prices still exists, in the long run, difficult to support sustained and rapid development of printing equipment export to drive in China from a big trading country gradually to trade power fundamental change.
He believes that the current industry is facing difficulties and challenges mainly in two aspects.
First, the degree of intensive cohesion is low, the lack of core competitiveness. At present, although China's printing industry has emerged a group of shape and brand awareness of enterprises, but compared with the international well-known enterprises, in terms of scale, efficiency and core competitive power still exist large gap.
Two is the independent innovation investment, the quality of the potential to be improved. At present, most of China's printing and equipment manufacturing enterprises in the market over reliance on cost advantage and low price competition strategy, technology and management innovation on investment. Resulting in domestic printing equipment and the international well-known brand products compared, in the scientific and technological content, quality stability has obvious gap, at the same time, printing enterprises lack of high-quality technical workers and management personnel; vocational skills training and qualification certification system needs to be improved; compared to enterprises in the internal management, capital operation, international trade and international well-known enterprises still exist large gap.
In this regard, the Industry Association for the printing industry in the transition period, how to better solve the problems in the development process, put forward four suggestions.
First, to speed up the green printing, vigorously adjust the structure. Give full play to the government in the implementation of the leading role of the green printing, and actively expand the green printing implementation scope, using the market mechanism, promote the enterprise under the guide of the odd shaped and invisible force, take the initiative to increase investment in green technology to improve the technical level, improve the production environment, to green printing enterprises to change "so as to promote the printing industry, eliminate backward production capacity, to achieve the adjustment of industrial structure.
Two is to cultivate the backbone of the backbone enterprises, enhance competitiveness. In order to create a favorable environment for the development of the printing enterprises above Designated Size, increase the financial and policy support, speed up the development of the leading role of the national printing model. To strengthen the planning and construction of the printing industry park, and guide the local according to their own characteristics, combined with regional advantages, to create a unique, has the potential of the printing industry park.
Three is to increase investment in innovation and transformation, to promote the transformation and upgrading. To increase investment in innovation, focus on the "digital printing and digital printing and digital major projects" and "green environmental protection printing system construction project" to organize the implementation of the work. To major projects to promote the development and transformation of printing equipment, technology, enhance the overall level of technology industry, and promote the transformation and upgrading of the printing industry.
The four is to improve the supervision and management of the industry, to create a healthy environment. Government departments should further strengthen the policy adjustment and market supervision, improve relevant laws and regulations, strict implementation of market access and exit policies, comprehensive use of legal, administrative, economic, science and technology means to improve the efficiency of management, for the printing industry to create a fair and orderly competition environment.
Devaluation of the yen or the export of China's printing machinery to bring pressure
With the introduction of quantitative easing monetary policy in Europe and the United States economy, especially the central bank to open a period of loose monetary policy, some of the economic trend of the devaluation of the currency has become increasingly evident. Data show that in spite of the fact that in February the dollar has strengthened, but since the second half of last year, the dollar index has from nearly 84 points high callback to 80 points, while the yen against the dollar, against the RMB exchange rate is from September last year, since the devaluation of about 17%. In addition, affected by the depreciation of the yen, won a number of national currencies have weakened, the devaluation of the "domino effect" fade.
Developed countries monetary competitive devaluation, impact on emerging market countries to export as the main pulling power is self-evident, some developing countries worry in the 1930s "beggar thy neighbor" trade war will be repeated, worried liquidity flooding will impact domestic economy. In this regard, the recently concluded G20 meeting to avoid a consensus on the devaluation of currency competition. The Chinese Finance Minister Xie Xuren at the G20 meeting is also proposed and developed countries should properly handle the relationship between fiscal consolidation and economic recovery in promoting short-term economic growth at the same time, achieve medium-term fiscal sustainability, and reduce the quantitative easing monetary policy negative spillover effects.
According to the estimation of CICC chief economist pengwensheng RMB against the yen 20% appreciation of the will roughly correspond to the real effective exchange rate increased by 1.5%, possibly resulting in the reality of our country exports decreased by about 2.5 percentage points. But Peng Wensheng also believes that the Sino Japanese bilateral trade, due to the importance of the export of Japan has dropped significantly, which in a certain extent, weaken the negative impact of the depreciation of the yen on China's exports.
"We predict that this year China's exports to Japan may appear up to 4 percentage points lower, its impact on food and beverage, animal and plant products, wood products and textiles, and other parts of the industry a little more. And in the third country exports to the third country, the depreciation of the yen will give our country the printing machinery, auto parts, television and the field of export competition in the field of the transistor." Peng Wensheng pointed out.