At present, several big electrostatic imaging printing technology provider's service policy basic it is printing printing paid price is lower, the greater the under such policies, quick printing shop around the big price war, the increasingly fierce price competition, and this is now the traditional YinChang don't drive fast on a large scale printing shop, because the competition but the existing mature quick printing shop, input-output ratio not cost-effective. In addition, in Beijing and other places strict VOCs pollution charge policy background, the traditional YinChang living environment in big cities may be more passive, they face a dilemma choice: customer HuoYuan are in the city, moved to distant suburbs and even after the neighboring provinces and cities, interface with the customer's business also in the heart of the city, which makes or I drive fast printing shop or design department in the city; Or cooperate with other quick printing shop, to establish new business ecosystem.
Also, quick printing shop by the problem of how to develop, large chain quick printing shop greatly compress the small graphic shop of living space. But in the general atmosphere is bad, if large quick printing shops and small quick printing shop both make money happily; If do not make money, there is a enterprise began to have the mind of the cross-border attempt, which creates a part of the quick printing shop and traditional YinChang cooperation opportunity.
Quick printing shops and traditional printing enterprise cooperation ties must be products: this product should have universality, is that most users will use; Must have the rigid demand, is always there will be customers continue to buy on a large scale; Want to have a certain profit, upstream and downstream are operating profit space; Have technical content, can form the entry barriers. At present, the version of the card and price sheet product is already very low, it is difficult to provide profit space for cooperation. So, as we see the cooperation opportunity, but how to carry out in-depth cooperation is still a problem.
As is known to all, traditional YinChang and quick printing shop has a big difference in the business, because China's rapid economic development, there are few printing companies can get distracted in two, so large and strong enterprises in their respective fields with transverse speed, traditional printing companies do big in size, and quick printing shop chain layout, did not form Taiwan jian hao division of their respective business model, also did not form Hong Kong central online orders, designated pickup pattern. How to realize the cooperation pattern of vertical industry chain with Chinese characteristics, but also attempt to continuously explore.
Value and prospect of cooperation
Past quick printing shop there will always be some living things, the production capacity of more than itself or after processing capacity, customer wants much, again nasty, so you need to entrust us version printing enterprises, traditional printing enterprise or like nanjing happy printing have 24 hours to complete from order to delivery process to make production. Combined with some quick printing shop owner is advertising company, design company, output or typesetting typesetting center, it is hard to design materialized into printing products, so they need to be familiar with outsourcing YinChang help the implementation of one-stop service. In addition, some business engaged in a variety of quick printing shop, due to outsourcing some printing business, in the long run and some traditional printing companies formed a fixed relationship, such as quick printing shop menu printing quantity slightly more will choose to traditional YinChang, traditional printing way to reduce the cost... This is the traditional printing and quick printing shop business basis of cooperation.
Traditional printing companies through quick printing shop business filling capacity, quick printing shop through traditional printing mills to help our clients achieve one-stop service profit, this is the "noble", the key is both sides have reached a cooperation ability. Quick printing shop to have a long version business, traditional printing companies can fast, low cost to meet the demand of the quick printing shop, this is the ability and value matching problem, at any time in the business is good or bad depends on its own strength. To capacity under the pattern of traditional YinChang and quick printing shop looking each other is what? What is integration? Or capacity and interests! This is the same business rules in one thousand.
Traditional printing companies in the quality, capacity and processing large unilateral advantages, quick printing shop has advantages in efficiency, dili, short unilateral, this makes both sides can complement each other, so as to realize synergies. The key is whether this kind of cooperation can bring more value to the end customers, due to excess supply are causing both sides don't have much profit space, how to set a large number of homogeneous products to improve efficiency is the moment everyone in a field of inquiry.
Frankly, Chinese culture has "ning as the head of a dog than the tail of a lion, not for Chinese brake" tradition. So domestic cooperation has great difficulty, the Taiwan national health hao can do cooperation, quick printing shop because Taiwan is good at design and more creative, jian hao do printing process can produce profit, but quick printing shop in mainland China through a price war earned print runs, the profit space is very limited. In addition, the Hong Kong central and universal are self-built store, the Hong Kong and Taiwan printing enterprise extend from the us version of traditional printing to digital printing business, in turn, to achieve seamless, and the traditional printing and digital printing on the mainland is still exists a lot of natural barriers and barriers.
While most us version of domestic enterprises in the local agent directly set up branches, to provide door-to-door delivery service, after the completion of printing agents don't need to store, don't hire employees, so than quick printing shop cheaper and more competitive. Ever day quick printing shop also can get by, I can't think of a variety of business, based on this situation, and tend to be one of the best traditional YinChang and quick printing shop to think how crossover development, such as guangzhou new providence, Shanghai LingYan, Shanghai, yunnan Jin Lun, etc.
How to correctly choose a partner
To seek cooperation of traditional printing and quick printing shop, the author suggested to customer and product structure, because any cooperation from the specific business operations is an armchair strategist, and requires careful input current glut of fierce competition. Specific carding process are as follows. 1. Choose products, according to the customer and potential customer needs, choose the appropriate and competitive products. Without this ability, just listen more, ask more, study Tours, industry over the years all kinds of BBS and communicate a lot, you are looking for a way out. 2. Choose partners, only two bonded together, to seek common ground while putting aside differences, the two sides to the customer value and the value of each other each other, can click on interests, is any cooperation with its own strength. 3. To improve itself, from the process and system to improve its efficiency, and enhance the competitiveness of their own industry. 4. Accumulate experience, very few success at a time, usually need to continue to accumulate, learning. 5. Really can only make things a strong and powerful partners, with "pig teammates" cooperation is the premise of, you are not each other seems to be the "pig teammates." 6. Tashan stone can offend jade, small investment early can explore gain experience, aimed at the late direction to focus on a single point of breakthrough.
The traditional YinChang and quick print shop is still in finding the way stage, this stage is very difficult, will be 3 ~ 5 years ago with us for printing electricity and looking for the right electric business platform software to use. But looking back now, all of these is no longer a problem, the key is to oneself actual strength cognition on the basis of perseverance. The market will always be people who have the courage to explore, the daily accumulation, many a mickle makes a muckle, and after years of success! In fact the traditional printing and quick printing shop, is in every little bit from quantitative change to qualitative change, industry overall strength to a new step!