Personality customization products as early as in 2000, in the form of personalized prints in fast printing industry, then enter the fast printing industry operators are mostly with adventure and innovation spirit. Since 2000 in a personalized market invest a lot of energy and financial resources of the company advance wave upon wave. Most companies fell on the way forward before, now also have no a firm squeeze on real significance, the trillion-dollar market doesn't exist on earth? In the voice of doubt in the market.
Fast market situation of printing industry
Why personalized failed to sell products, the main reason is that the consumer consumption habit, potential consumer demand the release of no effective way: market research, the results show that almost all respondents said like personalized products, most people are thought to do this kind of product, but in the end had a consumer behavior but accounts for less than 7%, why potential needs are not being released? Apparently there was a problem in supply - the old service system as a studio, photography studio cumbersome and backward service mode, greatly suppresses consumer behavior. Represented by taobao electricity shopping habits while for personalization has played a positive role in the development of the market, but the operation complexity and dependence on computers is destined to play a role to promote to the market is limited, these are largely suppresses the production of consumer behavior, nature is difficult to develop daily consumption habits.
Opportunity once again to the fast printing industry
Personalized custom products is to be able to give a quick print industry has been one of a breakthrough in the future and hope the business of the company, but you wait too long. Now the quick printing shop in each city CBD have good layout, store environment is more and more specifications, but same-store sales ceiling over the years, it is difficult to have a big breakthrough, which is one of the most fast pain in the neck of the indians. , it is necessary to upgrade the industry like mall upgrade, play their own advantages to increase the service content, gathered popularity, breakthrough sales ceiling.
With the breakthrough of mobile terminal technology and the rapid upgrade personal consumption, the basic elements of personalization market maturing, with personality products manufacturers rapidly rising, some well-known brands also launch a service personalization, production speed and quality also gradually achieved the requirements of production products. The emergence of some innovative mobile terminal customization platform, with the addition of more and more quick printing shop, for consumer spending habit will act as a process from quantitative change to qualitative change, the faster the more enterprises join in market development, personality customization product market cake.
Personality customization product market trillions of level is not just a dream
Personalized products from the original photo book, calendar, etc. The single paper personalized prints have to following, t-shirts, pillow, wallet, water bottle, daily consumer goods such as all-round development, more and more products can achieve a do, personality elements join to make products not only have a use value is much more emotional and save memory value. Now trillions of level is the market for gift to personalized gift market upgrade, gifts have been enterprise users as the main target market, when offered gifts can customize for personnel, it represents the gift of attribute will infinite amplification. Fast printing industry service gift market is given priority to with corporate customers, the huge market potential needs to be released, the environment, the big background, the potential is unlimited.