¡¡¡¡In 2017, one of the most popular words on the Internet is C2B. At the annual meeting of the press conference in 2017, alibaba group will attend the meeting. The core of their concern is to enter the C2B market with the printing industry as the breakthrough point.
¡¡¡¡A few months later, taobao launched a new business, taobao customization. But this is a long way from the C2B that the printer wants.
¡¡¡¡For the industry as a whole, the C2B is very beautiful, but it is very far away. For this reason, the chief of the staff of alibaba, zeng Ming, proposed "S2B2C" as a transitional form in the middle, which is the most likely leading business model in the next five years.
¡¡¡¡S2B
¡¡¡¡The "S" here is a large supply chain platform that greatly improves the efficiency of the supply side. The next five years will be a platform.
¡¡¡¡"B" refers to a large platform that corresponds to a small b of 10,000, 100,000, or even more than 10,000, so that they can complete the service to customers.
¡¡¡¡The relationship between S and b is simply the relationship of enablement.
¡¡¡¡Although many printers are willing to admit that their model is S2b, professor zeng notes that there is no complete S2b case today. If anyone has the prototype S2b, it is the red collar.
¡¡¡¡"Red collar as a manufacturing platform, through its own management software system, and tens of thousands of small b, many foreign retailers, the retailers may even stores all have no, but it has customers, formed a good custom suits platform."
¡¡¡¡"The industry of the future must be personalized, customized and intelligent. The future must be the era of personalized customization. We should grasp the trend to build such a customized direct-selling platform and remove all middlemen, agents and distributors. This is the ultimate business model for the future. "Red collar officials said in an interview.
¡¡¡¡Does that sound very close to the idea of a lot of printers? The clothing industry is very similar to the printing industry in some attributes. Since the red collar can be successful through the platform of the Internet, the printing industry also has the value of success.
In the past year or two, many industry people have visited red collar factories and studied the red collar mode. Red collar people themselves, more willing to refer to them as "C2M" mode, simply said, from the customer to the factory.
¡¡¡¡Personalization is not a new topic, but mass customization is rare. For the industry, it may be the platform that Cimpress is building. The difficulty lies in the way, all kinds of personalized technology standardization, systematization and informatization, done through this, this is not a simple process, a lot of work, but also need to link a lot.
Mode to say, but hard to do, take a look at the printing electricity will know these years of development, step by step road is to walk, but red collar and Cimpress has proved that this road there is a possibility he could go.
¡¡¡¡On March 29, 2018, the Internet innovation festival of China printing industry and the 6th annual printing e-commerce conference will be held in Beijing. In this annual meeting, we have specially invited two large scale customized success stories:
Bernhard Heiligtag, senior director of corporate development at Cimpress.
Li jinzhu, executive vice President of red collar group and vice President of queer intelligence.
¡¡¡¡From the point of view of printing industry and clothing industry, the application of mass customization platform and "C2M" model in the industry is elaborated in two hours.