On October 18, a batch of special "wonton meal boxes" was mailed to a newly opened takeaway outlet in fuzhou, fujian province. Liu Lin, who had been a headache for the food box, was smiling after receiving the box. "You can customise your desired product online and then order it and print it and deliver it to a takeaway." Liu said that printing and fixed-product e-commerce - printing O2O - can grow to such a level that it was unthinkable before.
In recent years, with the rapid development of Internet technology, the printing of O2O user groups has been growing rapidly. Issued according to the fujian province of press and publication, NHK printing department, deputy director of the ming-sen Chen, 2012, China's printing industry O2O user size for 302000 people, scale up to 5.975 million people by 2016 users, up nearly 20 times. The expansion of the user scale has led to a significant increase in the size of the printing O2O market. In 2016, the O2O market in China's printing industry exceeded 16.832 billion yuan. According to the current development trend of printing O2O, it is expected that the market size will maintain a relatively fast growth rate in the coming years.
Online and offline supplement each other
"Printing O2O is an effective complement to traditional printing." Gao Yang, secretary-general of the fujian printing association, said the application of the Internet was by no means a simple way to graft the Internet into traditional printing processes. The Internet's own characteristics determine that its relationship with traditional printing is not as simple as "1 +1= 2". It is faced with a market that is very different from the traditional printing, and the printing e-commerce has to make the best use of its functions and create the maximum benefit. It must break out of the traditional thinking mode and take a new approach.
In the face of turbulent printing O2O trend, many traditional printing vendors take it for granted that their presence is to "fight" and oneself and market competition, therefore its embrace rejection and skepticism. "In fact, technically, printing O2O and traditional printing are assistants that serve the essential needs of users." In the opinion of gao Yang, printing O2O is based on big data platform, and the Internet thinking is applied to traditional printing, which provides a data platform with convenient operation and huge amount of information for traditional printing. The end customer can put forward the order demand on the net, the platform through the standardization process, send the issue to the printing plant. "Catching the cloud and grabbing the offline, it's not a conflict." Gao Yang said.
Traditional printing is still mainstream
Although printing O2O has mushroomed, the current printing market is still dominated by traditional printing. According to Chen, the printing industry in fujian province is larger, accounting for more than 70 percent of the total system, most of which are traditional printing enterprises.
In recent years, bureau of fujian province in the country take the lead in introducing the transformation and upgrading of printing enterprise in fujian province to support the project management interim measures for the recognition and administration of the printing industry demonstration base of fujian province measures such as policy, and set up a printing business transformation and upgrading of fujian province support funds, for printing enterprises in the province to aid every year.
Under the guidance of a series of supportive policies, the development momentum of traditional printing enterprises is still strong. At the same time, traditional printing in the mass printing field that it is good at, still has the powerful advantage that printing O2O cannot shake.
Printing O2O is the first service
"As a new type of industry, printing O2O has to go a long way, and it has to serve this bowl of rice." Sun screen hong-mei zhang, chairman and chief executive, said in the face of traditional printing, want to compete for the market can only walk route of personalization, formed "to integrate scattered order online, offline printing service closed-loop" business model. Printing O2O on-line automatic quotation system can help customers in the shortest possible time to calculate the most reasonable and most authoritative print purchase price, do the open price, price transparency, thus the user in order were also more likely to tell the price advantage of the platform; After selecting the desired product, the customer can select the finished product requirements according to the selection latitude provided by the platform, which can be used to predict the printing effect and monitor the quality of printing through the background system. After that, I can upload the source files and wait for this file to enter the system running list, which greatly reduces the labor cost and improves the work efficiency.
"Printing O2O popup window function of service is not a simple and crude, like a five-star restaurant, good service is not a waiter repeatedly come to bother you, but much attention, when he found out that your glass is empty, he will gently came over to help you pour the wine." "Said zhang hongmei. At present, the sunshine print network has completed the B round financing, the total financing amount is several hundred million yuan. In her view, the printing O2O platform brings challenges to traditional printing enterprises and also provides a great space for the development of the printing industry.