Domestic electricity more than more than 300, each home appliance manufacturers have roughly the same and close to a perfect web portal, can let the customer inquiry, order, upload a file on the website, and use of timely communication function service guests, is the counter of a printing plant, here can finish pieces of printing business.
Please our guests to the printing of the counter is one thing, the guest himself open our web portal, but another thing. The former is the guest, we know which we also don't know that the guest even if registered.
Today business difficult to do, please our guests to our counter, more and more difficult. Why the answer to solve this problem is to let guests open our web portal?
Traditional industry mature later, everyone know who better way of doing business, so everyone to use this way, a good way to become a glut of reason, the plight of mature industry arises at the historic moment.
With the Internet, all the heroes want to surf the net to break through the traditional industry. The convenience of the Internet is the ability to do a lot of advertising and promotion to subsidize customers even at a loss, called innovation. But, to doing this actually subvert the rationality of the business.
Most of the electricity, dropped after capital chain scission. Under the big, the rationality of the business is only one - to make a profit.
Buffett says: "don't management enterprise profit is guilty."
Unless, that is, in particular business situation.
The electricity saving razors Club (Dollar Shave Club) on the Internet selling razors, 2011 entrepreneurs, the turnover reached $2015 in 200 million. Last year, commodities giant unilever (Uniliver) save money bought razors club, spent $1 billion, broke the start-up electricity purchase records.
Bloomberg News (Bloomberg News), said general startup can sell for annual turnover of two times, is good. The deal has broken the guild regulations, has attracted the attention of industry research institute. Analysts pointed out that the razor market by geely (tiny) and comfortable (Schick), two leading monopoly, never had any new players can beat the market, to save money razor club was founded five years is eroding the market share of 15%. It seems the club found through a good way to mature razors market barriers.
Two brands to launch new blade technology, every year to spend a lot of advertising budget to prevent the emergence of a new brand, save the club's method is simple and crude, the user as long as pay the membership fee $1 per month, plus $2 Courier, will receive five box of a double edged razor, compared to the price of the two brands of at least $20 jump, it's cheap and affordable.
Save the club's ads are also taking a new generation line, such as "our razor really super good", "20 yuan to buy razor 19 yuan into the mouthpiece pocket", provocative style in the middle of the appetite of young Internet users, affordable prices attract the attention of the stable population.
Unilever spend big money investment is still losing money razor club, looks is not reasonable.
Financial news analyst analysis: the Internet business model has potential, if savings clubs in razor leading geely's hand, unilever and main rival Procter & Gamble (Procter & Gamble) competition is passive, because cleaning bought earlier giovanni cobolli gigli.
After any market mature, big advantage resources, not only has a research and development ability, advertising influence, it can even buy new enterprise s innovation, thus achieve monopoly market.
In mature markets, new ventures can only be opened using the Internet to the limitation of distance, use of atypical means to fight our way out. Save money razors the success of the club, with a 15% market share disturbed the two commodities giant competition layout, attract the main reason why the unilever is not because the profit pattern of found a benefit.
Savings clubs are like zhuge kongming longzhong to foretell things accurately, and calculate the new brand as long as had a corner of the map, will become unilever and procter and gamble two brands have to fight for the holy grail, we don't know.
But, if you don't make money subsidies losing customers, must not stick to it.
Domestic printing is also a mature industry, for a large printing plant, did not seem to like razors market two male strive for can take advantage of the situation. No big cock turf wars, want to use advertising, subsidies to lay a share of the market to attract capital injection, perhaps there is an opportunity, but also can't again and again.
If there is no leading enterprises as shimosho, and always can't find the profit mode of printing business, overturning a industry in the past, I'm afraid the wave to be depleted by himself.
In retrospect, the printing industry has the Internet changed the way of what?
We see the domestic and foreign successful online printing company, display on the Internet portal thousands of products, can register, inquiry, add to cart, order, upload files, interactive services customers 24 hours...
Don't assume that the network printing is to make the guest open the portal page, print orders came.
Actually successful online printing company has salesman, business and customer, to get the Internet connected. Is not built website, so you have a new order.
Some home appliances business has the ability to get other domestic industry electricity or printing of big companies, large orders, and to live in the cooperation of each city printing plant, do you think they are the customer's own large orders to a site to place an order?
Of course not, the Internet can't change the principle of business.
The Internet printing, is the first talk about good business again even on both sides of the computer interface.