Packaging is a very dynamic industry, along with the market's growing demand for packaging, intelligent packaging market trend, environmental protection, in particular, but also offers a new opportunity for the packaging industry. Combined with gift boxes, metal packaging, plastic packaging, and many other major development in the field of packaging, labels market gradually into the printing person's field of vision, as a new battlefield printing industry.
"Innovation", "transformation and upgrading", "Internet"... The words one by one, all in the change of the printing industry. They have actually means printing industry is facing great pressure, well-grounded, cross the rubicon, decision or insight into the situation of the industry, to see their position.
Since the reform and opening up, China's packaging industry ushered in the opportunity of development, the huge market demand for the printing industry to provide the survival and growth of "green space". Packaging industry to rise rapidly, which has laid the foundation of talent, technology, capital and market,
Form a good circle of industry. In a long period of time, therefore, the printing industry has been rapid development, brilliant achievements, and grow up to be a part of made in China is very important.
Internet has brought opportunities, also brought challenges.
Digital production process, the marketing mode of the Internet, the market demand for personalized, like the sea waves, hitting the old ship as traditional printing. At the same time, with the rapid development of packaging and printing technology, the regionalization of packaging industry market is gradually disappear quickly, some scattered printing and packaging printing enterprise production and processing of a shrinking market. Traditional packaging printing industry in the new round of economic competition has been growing into a bottleneck. In the face of the low degree of industry intensive, insufficient strength of independent innovation, emerging market development capability is not strong and so on main question, transformation and upgrading of traditional printing industry needs, and adjust the product structure, to meet the needs of the development of the market.
At this point, the development of the printing industry concepts and practices, disruptive changes are urgently needed. Marketing mode of the production process to change, to change, market development should become more. As the printing business into a buyer's market, market competition is increasingly fierce, printing enterprises need to find new ways.
Printing and packaging, as it were, not "separation", printed packaging exquisite without credit, is printing and packaging industry to expand the market of new business opportunities. So, packaging industry in the field of packaging ambitions when how to do it again?
Business model electricity, individuation
Nowadays the society is based on the Internet in the information age, the packing printing industry development electronic commerce is the trend of The Times, also will be the future trend of the development of printing industry. Packaging printing industry to develop e-commerce, through technical means effectively fused packaging and electronic commerce, establish printing e-commerce platform, form the customer experience as the core, the online business relationship each packing enterprise, not only can quickly increase customer orders, and can allow customers to interact with the enterprise, so as to stabilize the relationship between the enterprise and the customer. Electronic commerce will bring immeasurable value, make it become a necessary and powerful weapon printing industry development.
E-commerce will give digital printing magic power, let it transcend time and space to realize perfect transformation and rapid development. In the current printing enterprise's information construction, packaging printing industry to develop e-commerce, personalization will become a very good place to start.
Personalization of business model is incorporated in the design, the customer directly to join his own personality elements, access their favorite personal attribute strong personalized printing products. Personalization is the main direction of packaging industry development in the future, based on the Internet, online digital customization platform, can make a lot of personality of printed matter, personalized digital printing and packaging way to implement. This kind of personalized business model, show their own unique charm, extremely attractive.
And packaging and printing development electronic commerce is the trend of The Times, this requires the packaging industry from the traditional business model to e-commerce business model. This is the challenge and opportunity, seize the opportunity, in the future, under the packaging industry will be in the information age of industry singing songs, on the battlefield.
Market demand for personalized
Affected by the economic environment, single batch of packing industry demand for more and more small, frequency is higher and higher, this makes packaging processing enterprises increasingly feel the pressure. And the traditional packaging enterprise pressure is for application of digital printing technology provides a new opportunity. Enterprises in packaging and printing field, should be able to use the advantages of digital printing and packaging, satisfy customer's growing diversity, delivery redesign, club shop at regular and seasonal activity promotion advertising and customized products and other requirements.
The Internet age, packaging and printing industry breakthrough way, of course, is not limited to packaging, just make a summary to this. In a word, the packaging is a very dynamic industry, along with the market's growing demand for packaging, intelligent packaging market trend, environmental protection, in particular, but also offers a new opportunity for the packaging industry. And gift boxes, metal packaging, plastic packaging, and many other major development in the field of packaging, labels market gradually into the printing person's field of vision, become a packaging line.