In today's prone to the Internet, all kinds of electricity. Printing, the traditional industry with a long history and into the war of no gunpowder smoke.
Printing electricity in 2016 have sprung up one by one, the national electricity has exceeded more than 300 large and small printing, the printing bosses want to find belongs to own in this wave of gold, rather than doing some printing jianghu dream!
A giraffe net electricity three years of Internet companies engaged in printing, the experience of all kinds of taste, make a platform, the vertical, but behind each mode, total felling have a invisible wall to prevent the development of enterprise, form a closed loop.
Whether summary, abandon or even death to death a ball, today I'll poke about printing several patterns of electricity is also my in printing problems encountered in electricity, is original, if you have sinned against, still hope you printing electricity bosses understanding.
No matter what business, the business must first have a market or can solve pain points, so in the face of a trillion-dollar big market, we adopt methods of what to do? Then I come to analyze:
A, platform model
Do platform is a very make money is known to all, but are very costly mode, originally I also worked in platform, a veteran investor asked me, what do you do with what platform? Why are you doing? Ask me speechless. Now printing some of electricity is platform model, the national contract printing, the order can even through the IP address automatically assigned to the local printing production, and distribution by printing, greatly reduces the logistics cost, and solves the production timely. A complete set of closed loop as if no problem, but in my opinion, there is a fatal link, electric business platform you make the printing shop all the goods to the clients directly, how can you ensure that you sign up don't turn your walls after printing? You this is the wedding clothes for others?
Some electric business platform may see this loophole, was also the signing printing plant, and then sign up headquarters economy class customers, such as public relations and the national large-scale e-commerce company such a big customer, and then the factory printing, reduce logistics cost, it is to improve the efficiency of a good way to reduce the enterprise cost, but I want to say, the TM has something to do with electricity? Without electricity, through the network, and to buy labor also do it. Why do an electric business platform, take off pants break wind? Is it just to ring the investors money, and then go to liquidate in capital market? If the platform of the customer is dead, I estimate the platform also can't live.
Still have a kind of mode, with his great fame in the area of design, all in the name of the platform, recruit a salesman, solicit business of printing in the outside, I want to ask is there any difference between this with printing market outsourcing?
Second, the vertical model
This model is simple, most of the printing shop or a price resources entrepreneurs can be done, but the vertical printing electricity is different from other electric company, it is limited and cannot meet all the print, print is a personalized product, a personalized but it violates the principle of Internet price transparency. In my opinion, the vertical electrical business is a pseudo project, first we to analyze who will place an order online, is a direct customer OR advertising company? If it is directly to the customer to come from his printing file, if any printing files, so he faced so many complex parameters, he know how to choose? He really will place the order? Even if the will, the order is the man that is what role? If an employee, he would take out hundreds of thousands of money to do it, and then walk company reimbursement process? If his face is advertising company, is to do business counterparts, also don't need to do an electric business platform.
Good! Some rich local tyrants printing electricity said I have successfully got the investors money, I want to change these weaknesses, so called the odd change designers, directly face users, solve the problem of the design of the user, not to mention how the design team design level, I would like to ask the team can hold up a national market? In order to eat the national market, be about to introduce social resources, and developed a design platform, looking for a designer in and order online, earning commissions, this model pigs XX is in doing so, designers with what others in your mix above, a day do you again on your platform release task let others to rob the single? Even if your quantity is very big, every day when you take your designer with clients directly after the docking, I estimate also don't have what you platform.
Above is purely personal some three years of experience in this industry, perhaps I did not see the business model behind the business opportunities, may also analysis is wrong, but this is just represent my personal idea. To summarize, printing electricity is a everyone in exploration industry, there will always be some people will be out, actually like now of the printing industry, everyone's in cook, is difficult, the printing shop to have on the strength of electricity play, again afraid to play with big electricity traders dumped him, so at this stage is a process of each other, we still need to trust each other.
Give up printing electricity today, doesn't mean won't come back, you print electricity brothers, I wish you all in the new road to find a really suitable for printing as soon as possible to do the electric business way!